I’ve made a ton of mistakes in my long career as a copywriter and direct mail consultant. I still do. But don’t tell anyone! You may not be a copywriter. In fact, I’ll bet you’re not. But you may need to write your own sales letters sometime,unless you can afford to hire me to do them for you! So I’ve prepared a list to help you avoid the mistakes I’ve made.
Sales & Marketing
The Value of Customer Complaints
Every business loses customers. And the tendency may be, especially for the small businessperson, to shy away from communicating with customers who walk away. But consider what a treasure chest of information lost customers hold.
Survey Customers Without Invading Their Privacy
For many businesses, engaging in customer research can mean walking a fine line between gathering vital information for you and intruding on the customer’s privacy. It’s a tough nut. You need to know who your customers really are and the reasons behind their buying decisions. But crossing the line to find out too much can be downright perilous.
Win The Marketing Game: Be Proactive Or Perish
The game of marketing has changed. That’s because the way consumers gather information and make purchasing decisions today is completely different than it was just 10 years ago. No longer are newspaper and magazine ads, yellow pages, radio and TV the primary ways people learn about products. New media has arrived and thrived, such as the internet, email, cell phones and personal digital assistants.
Eight Quick Ways To Stimulate Sales
Every successful business, large or small, has one thing in common. They want to book more business … especially during slow times. So let’s look at proven methods that will likely give your business a shot in the revenue arm. These certainly aren’t new ideas, but they’ve been road tested in countless applications and have proved to have lasting appeal.
Creative Creatures: Working with Marketing, PR and Ad Professionals
Marketing starts with a vision of what your company stands for and its unique place, personality, passion and position. To market successfully, you must understand your target market and customers, their expectations, and the values that shape their buying decisions. Only by understanding who your customers are can you develop an appropriate brand vision.
Five Keys To Maximizing The Effectiveness Of Your Website
A website can be a key marketing tool for almost every type of business. From flash pages and music to video and pop up cursor messages, website design and structure options are limitless. However, have too many entrepreneurs and CEOs lost site of the fundamental marketing mission websites serve? Have bells and whistles replaced message and branding?
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