Customers today have an overwhelming number of choices. How do they choose? They buy the familiar, the one they trust or the one that makes them feel comfortable, fun and appreciated.
Sales & Marketing
What Not to Do During a Sales Slump
As a tough economy lingers, many businesses find themselves stuck in a sales slump and don’t know how to get out. David Mattson, CEO of Sandler Training, helps businesses with just that problem. “Many businesses are paralyzed in today’s difficult environment. They don’t have a system for success or forget what they actually know, and [...]
Domain Names You Should Own
Internet marketing expert Matt Bailey guesses businesses own somewhere between 20 and 30 Web domains (aka URLs) each, on average — a surprisingly high number. I think I own maybe 15 or 20. But a quick check revealed we own 88.
Holy smokes! These things stack up like junk in a storage closet. They’re basically impulse buys, just a click away, $3 to $10 a pop.
It Starts with Lead Generation
You cannot grow revenue and earn high profits without first becoming great at lead generation. If you aspire to be in the business fast lane, lead generation is your fuel.
What’s the key to lead generation? Every business is unique, so it’s a question you must find the answer to yourself. It’s a challenging task, to be sure, but it’s imperative. For some, a key component is the physical location. The signage and “look” that get the right prospects in the door. For almost all types of businesses, it’s about figuring out which types of campaigns are most effective.
Avoid These Common Website Mistakes
Your “net” has holes in it. It’s a shame. You fish all day. Your catch could be so much greater.
Business today can seem complex, but it’s mainly just different. Heck, it’s even easier in some respects. Learn the rules and how to play the game, and you can find success.
Get Your Story Told!
Every business must create awareness. How else do you get your phone to ring? But doing so is tough. Advertising is E-X-P-E-N-S-I-V-E. Free publicity is the ticket, of course, but how do you get it? Sure, you can hire a PR firm to work its magic, but that’s expensive, too, and results are not guaranteed. How can a business get press coverage without hiring a PR firm?
The Fundamentals of Website Marketing
The fundamentals of football are blocking and tackling. It’s silly for a team to work on other things before it has the blocking and tackling down cold.
The fundamentals of website marketing are architecture, content and incoming links. Spending time or money on anything else is a waste unless and until you do the following.
What Does Your “Phone Door” Look Like?
“People enter your business through two doors,” says Brett Bond, owner of Sound Advice. “Your front door and your phone door.” The impression at each must be your very best. Today, for many businesses, more people pass through the “phone door” than the “front door.”
10 Big Bad Ugly Mistakes in Direct Mail
I’ve made a ton of mistakes in my long career as a copywriter and direct mail consultant. I still do. But don’t tell anyone! You may not be a copywriter. In fact, I’ll bet you’re not. But you may need to write your own sales letters sometime,unless you can afford to hire me to do them for you! So I’ve prepared a list to help you avoid the mistakes I’ve made.
Subscribe
Facebook
RSS
Twitter
Blog
You Tube© 2012 DL Perkins LLC. All rights reserved | The Business Owner is a trademark of DL Perkins, LLC. Registered in the U.S. Patent Office. | Call (800) 634-0605