The Business Owner » Public Relations

Get Your Story Told!

Stephanie — Mon, 01 Mar 2010 21:14:12 +0000

Every business must create awareness. How else do you get your phone to ring? But doing so is tough. Advertising is E-X-P-E-N-S-I-V-E. Free publicity is the ticket, of course, but how do you get it? Sure, you can hire a PR firm to work its magic, but that’s expensive, too, and results are not guaranteed. How can a business get press coverage without hiring a PR firm?

Consistent Advertising Is Essential, Smart Strategy During a Recession

Stephanie — Wed, 01 Jul 2009 15:00:02 +0000

When sales drop and the economy tanks many business owners automatically cut advertising and marketing expenditures. It’s not necessary, they say. But wait, did you know companies that maintain or increase their advertising budget during recessions averaged significantly higher revenue growth – both during and after the recession – than those businesses that did otherwise? Research from the last 80 years confirms it. Never allow a gap in your marketing efforts. The name of the game is consistent, continuous advertising. You’ll be glad you did.

Take Your Business to the Next Level

Stephanie — Sun, 01 Mar 2009 15:03:14 +0000

Your business is what people see, hear and read about it; nothing more and nothing less. Yes, to your customers, you're about the experience they personally have with your products and services, but your growth will come from the great universe of potential customers and referral sources. To them, you're just one of two things: nonexistent or an impression.

Press Idea & Media Pitch Checklist

Stephanie — Wed, 01 Mar 2006 20:37:58 +0000

The Basics:

Employee hires and promotions
Location change, addition or expansion
New products, services or capabilities
Ownership change
BIG new order, expenditure or transaction
Certification earned or capability attained
Award or recognition received
Owner or employee takes leadership position in industry, trade or civic organization
Exemplary deeds for the common good of society

Beyond The Basics:

What now or will soon impact the audience of the media outlet you target?
What industry trends might be of interest to the audience of your targeted media outlet?
Can you find a unique take on an old story?
Any radically new or interesting happenings in your company that reflect or impact broad groups of people or businesses?
Unique ways you've found to address or overcome problems or challenges faced by a sizeable group of others?

Ideas For Using Favorable Press Coverage

Stephanie — Wed, 01 Mar 2006 20:29:15 +0000

Marketing and Public Relations outlets.

How To Monitor What The Media Says About Your Company

Stephanie — Wed, 01 Mar 2006 20:27:39 +0000

If your company is mentioned in the media, you want to know about it. First, you want to know what is being said so you can manage it. Second, you want to use the favorable coverage in your marketing.

Harness The Press To Pull In More Customers (‘PR’)

Stephanie — Wed, 01 Mar 2006 20:23:49 +0000

What is it going to take for your business to succeed? Everything. You must use every club in the bag. Public Relations (PR) is a club that resides in the proverbial bag of each and every business owner. Few ever take the time to learn how to use it, to their substantial detriment. Are you using yours?

You Can Get Press Coverage. Here’s How.

Stephanie — Wed, 01 Mar 2006 20:21:51 +0000

Peruse the publications that garner the audience you covet. They have two types of information: "stories" and "stuff." Stories are ... stories - they're long and interesting. Stuff is short - short articles, lists and "mentions."

General Audience Press vs. Trade And Business Press

Stephanie — Wed, 01 Mar 2006 20:18:41 +0000

General audience outlets such as national, city and community newspapers, network television stations and wide-audience radio stations are different than trade and business publications, niche journals and targeted audience radio and television programs. They differ in the information they want and the stories they write. You should tailor your pitches accordingly.

Become A Go-To Expert For The Media

Stephanie — Wed, 01 Mar 2006 19:53:00 +0000

Want repeat media exposure? Become a go-to expert for writers. It's not an impossible dream.