The Basics:
- Employee hires and promotions
- Location change, addition or expansion
- New products, services or capabilities
- Ownership change
- BIG new order, expenditure or transaction
- Certification earned or capability attained
- Award or recognition received
- Owner or employee takes leadership position in industry, trade or civic organization
- Exemplary deeds for the common good of society
Beyond The Basics:
- What now or will soon impact the audience of the media outlet you target?
- What industry trends might be of interest to the audience of your targeted media outlet?
- Can you find a unique take on an old story?
- Any radically new or interesting happenings in your company that reflect or impact broad groups of people or businesses?
- Unique ways you’ve found to address or overcome problems or challenges faced by a sizeable group of others?
This article originally appeared in The Business Owner Journal, the periodical of choice for owners of small and midsize private businesses. All rights reserved, D.L. Perkins LLC. © 2012.
This publication is intended to provide general information on the subject matters covered. It is sold and distributed with the understanding that neither the publisher nor any distributor or advertiser is engaged in providing legal, tax, insurance, investment or other professional advice. The advice of a qualified professional should be sought before any reader applies a concept presented herein to his or her particular situation or business.
D.L. Perkins, LLC is solely responsible for this content.
