General audience outlets such as national, city and community newspapers, network television stations and wide-audience radio stations are different than trade and business publications, niche journals and targeted audience radio and television programs. They differ in the information they want and the stories they write. You should tailor your pitches accordingly.
General Audience Media Desire …
General populous stories
Big-picture and broader concepts
Less interested in “follow-up” stories
Quick stories
Sound bites
Targeted Audience Media Desire …
Niche stories
More depth and detail
In-depth “follow-up” stories
Deep and thorough stories
Insights and observations
This article originally appeared in The Business Owner Journal, the periodical of choice for owners of small and midsize private businesses. All rights reserved, D.L. Perkins LLC. © 2012.
This publication is intended to provide general information on the subject matters covered. It is sold and distributed with the understanding that neither the publisher nor any distributor or advertiser is engaged in providing legal, tax, insurance, investment or other professional advice. The advice of a qualified professional should be sought before any reader applies a concept presented herein to his or her particular situation or business.
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