Growing a successful private business is a challenge, to say the least. Our mission at The Business Owner is to provide you with meaningful support. We do so by providing trusted, how-to information you can consume quickly and put to immediate use. You should also know:
- We assume you’re ridiculously busy. That’s why we get straight to the point. Our job is not to entertain, rather to inform and empower.
- We don’t try to impress with our own intelligence or prose. Doing so would just get in the way. Our only aim is to provide our message as clearly as possible, so we write in a no-nonsense style.
- We might touch on what’s going on at IBM or General Motors or in Russia, but generally these goings-on provide little in the way of actionable information you can use today to make more money and avoid loss. So we largely leave these topics to Business Week, Fortune and The Economist.
Yes, The Business Owner has a unique voice that speaks to business owners in the trenches getting their hands dirty. Our target audience is persons who are past the dream and romance of business ownership (a la Inc. Magazine), and who no longer need to figure out how to start a business on, say $1,000 (a la Entrepreneur Magazine). Similarly, our loyal readers don’t wish to be in Fast Company but simply to grow an enduringly profitable business.
Our calling is about helping business owners who want and need to expand their knowledge and know-how on a bevy of very practical subjects such as cash flow, management, pricing, risk management, investment, capitalization and transition planning.
True, we’ve been around since 1977, but to more fully carry out our mission, our service to you has recently been greatly enhanced. Yes, we hope this new print edition layout will be even easier and more enjoyable to read, but to take full advantage, you need to engage with us online. Share your experiences with your peers and hear what others have to say.
You are a part of a unique community, a community of business owners. This community can provide you with even more answers, but you must engage with us and with your peers. To do so, go to our website. Post your comments to articles. Share your experiences and read those of others. The more you share, the more you’re peers will, too. Moreover, log into our new Forum and post your questions. It’s a private, subscriber-only area, where you can communicate with your peers in a business-owner-only setting.
Yes, you can succeed as a business owner. We can help. Now more than ever.
This article was written by the experts at The Business Owner. If you are the owner of a private business, go to www.TheBusinessOwner.com or call us at (800) 634-0605 for more no-nonsense how-to information.
This article originally appeared in The Business Owner Journal, the periodical of choice for owners of small and midsize private businesses. All rights reserved, D.L. Perkins LLC. © 2012.
This publication is intended to provide general information on the subject matters covered. It is sold and distributed with the understanding that neither the publisher nor any distributor or advertiser is engaged in providing legal, tax, insurance, investment or other professional advice. The advice of a qualified professional should be sought before any reader applies a concept presented herein to his or her particular situation or business.
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