Success Is The Inevitable Result

Your success as a business owner will be inevitable when your daily decisions are good ones. “Good”, meaning they add incrementally to:

• adding and growing profitable revenue (present or future)
• lowering indirect and direct cost (present or future)
• improving durability, sustainability, efficiency, growth and growth capacity

In this way, you build your company … or tear it down … one decision at a time, day in and day out. How quickly you find success … and the degree of success … can theoretically be attributed to the ratio of “good” vs. “bad” decisions. Clearly, a company whose owner and team are making 95% good decisions and just 5% that erode value will succeed much more readily than the team that has a 55%/45% ratio.

So, how does a business owner, and a business, increase the percent of good decisions and minimize the bad decisions?  By keeping vigilant, every-day focus on:

1.    What narrow customers and/or market(s) you serve, and can serve, with great passion and success (for both you and the client)

2.    Every decision must either add profitable revenue in both the short and long term or strengthen your ability to capture and book profitable revenue in the future.

3.    Reality – the brutal truth about your strengths, weaknesses, opportunities and threats.

A successful future can only be built by taking swift and decisive daily action, and by becoming great at learning from both success and failure.