Motto: I’m Lovin’ It
Strategic Focus: “Plan to Win”
Represents a total commitment to customers.
A focus on continuously increasing McDonald’s relevance to consumers’ everyday lives through multiple initiatives surrounding the five key drivers of great restaurant experiences:
Our People: Well-trained, friendly people are key to providing “I’m Lovin’ It” service.
Our Products: Our menu features the choice and variety consumers enjoy eating often.
Our Prices: Through our products and restaurant experience, we deliver value to customers.
Our Promotions: “Forever Young” and engaging, our Brand connects with people around the world.
People Principles: “Learning for Life”
Resources and Recognition
- Managers treat employees as they would want to be treated.
- Employees are respected and valued.
- Employees are recognized formally for good work performance, extra effort, teamwork, and customer service.
Values and Leadership Behaviors
- All of us act in the best interest of the company.
- We communicate openly, listening for understanding and valuing diverse opinions.
- We accept personal accountability.
- We coach and learn.
Competitive Pay and Benefits
- Pay is at or above local market.
- Employees value their pay and benefits.
Learning, Development, and Personal Growth
- Employees receive work experience that teaches skills and values that last a lifetime.
- Employees are provided the tools they need to develop personally and professionally.
Resources to Get the Job Done
- Employees have the resources they need to serve the customer.
- Restaurants are adequately staffed to allow for a good customer experience as well as to provide schedule flexibility, work-life balance, and time for training.
Editor’s Comment: McDonald’s mission and guiding principles were a little hard to find. Not as well organized as some others. Still, the ones we found are very clear. McDonald’s management is dead-serious about adding shareholder value, and they plan to do it by focusing squarely on the customer. Less direct but readily apparent is their focus on attracting and retaining talented employees. McDonald’s financial results have been very strong in recent years. One can almost feel the energy and commitment and see how it impacts results.
This article originally appeared in The Business Owner Journal, the periodical of choice for owners of small and midsize private businesses. All rights reserved, D.L. Perkins LLC. © 2012.
This publication is intended to provide general information on the subject matters covered. It is sold and distributed with the understanding that neither the publisher nor any distributor or advertiser is engaged in providing legal, tax, insurance, investment or other professional advice. The advice of a qualified professional should be sought before any reader applies a concept presented herein to his or her particular situation or business.
D.L. Perkins, LLC is solely responsible for this content.
