Sample Mission and Guiding Principles: General Electric

Motto:

Imagination at work

Mission:

GE is imagination at work, and GE people worldwide are dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems.

Culture:

At GE, we consider our culture to be among our innovations. Over decades our leaders have built GE’s culture into what it is today-a place for creating and bringing big ideas to life. Today, that culture is the unifying force for our many business units around the world.

Our People:

GE attracts leaders with an extraordinary combination of attributes: vision, passion and deep sensitivity to the big issues that challenge the world around them. A remarkable thing happens when you bring together employees who are driven to make a difference: they do.

Working Environment:

GE is an invigorating place to work. Ours is a high-performance culture that emphasizes high-integrity business practices as well as work/life balance. Why are talented people from all around the world continually drawn to GE’s energizing workplace?

Community:

We believe a company can do well even as it does good. This belief drives organizational practice–from the philanthropic efforts of the GE Foundation to the millions of volunteer hours donated by our employees to community initiatives worldwide.

Learning:

At GE, learning is more than a classroom activity. It’s how we come together to embrace change, develop skills to change things for the better, and get energized about it all.

Leadership:

At the top, we don’t run GE like a big company. We run it like a big partnership, where every leader can make a contribution not just to their job, but to the entire Company.

Our History:

At GE we ask, “Why predict the future when you can create it?” From our earliest days, our company has used the tools of research, combined with a little inspiration, to create the world of tomorrow. The legacy of GE’s ingenuity offers a rich history we are proud to share with the world.

Editor’s Comment: GE’s guiding principles are brief, clear, inspirational and elevating. It reads like a winning organization, and it is.

This article originally appeared in The Business Owner Journal, the periodical of choice for owners of small and midsize private businesses. All rights reserved, D.L. Perkins LLC. © 2012.

This publication is intended to provide general information on the subject matters covered. It is sold and distributed with the understanding that neither the publisher nor any distributor or advertiser is engaged in providing legal, tax, insurance, investment or other professional advice. The advice of a qualified professional should be sought before any reader applies a concept presented herein to his or her particular situation or business.

D.L. Perkins, LLC is solely responsible for this content.


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